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Greenway Board of Directors

David Sherbon
David Sherbon
Non-Executive Director
Founder Committed Capital Pty Ltd and SSB Advertising

David has spent his career creating, developing, managing and implementing strategic improvement programs in senior corporate management positions and in management consulting roles. His early corporate background spans market research and strategic planning with Shell-BP, consumer brand marketing, new product development and market research with Colgate-Palmolive and New Product development and advertising and marketing with Interpublic Group in London.

David helped complete a turnaround of Interpublic’s Australian McCann Erickson subsidiary over a four year period before co-founding his own advertising business - SSB Advertising in 1976. From three partners with no clients, David as CEO helped power SSB Advertising into the ranks of Australia’s top five advertising agency groups within seven years winning Advertising Man of the Year and the inaugural Gold Award for advertising effectiveness. He has been Chairman of the Australian Writer and Art Directors an unprecedented three times.

He joined CSR Limited in 1991 as Executive General Manager Marketing, responsible for Sales and Marketing, and New Product Development globally. He helped turn around the fortunes of CSR’s American subsidiaries over a five year period. In 2000 David  co-found Committed Capital, a Private Equity firm with offices in London Singapore and Sydney and is a major investor in Greenway. In 2003 he was seconded to run SAS Limited another Committed Capital investee company in London.

His interests include Bushwalking, Golf, Painting and Reading.



     
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